Combined place-marking and advertising device for directories, &amp;c.



F. M. STEVENS. COMBINED PLACE MARKING AND ADVERTISING DEVICE FOR DIRECTORIES,,&.

APPLICATION FILED SEPT. X4. 1916 Patented Sept. 25, 1917.

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COMBINED PLACE-MARKING AND ADVERTISING DEVICE FOR DIRECTORIES, &o. i

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Specification of Letters Eatent.

Patented Sept. 25, 191%.

Application filed September 14, 1916. Serial No, 120,059.

To all whom it may concern:

Be it known that I, F RANK M. STEVENS, a citizen of the United States of America, residing at Ridgewood, in the county of Bergen and State of New Jersey, have invented certain new and useful Improvements in Combined Place-Marking and Advertising Devices for Directories, &c., of which the following is a specification.

My invention has reference to certain attachments in a telephone, or other directory or publication of similar purport or design. The attachment consists of a' strip of paper which is glued or otherwise attached to the inner margin of the directory in such manher that the outer portion overlaps the directory and indicates thereon the telephone station, say Ridgewood. The strip thus acts as a place marker which saves time in finding the party to be called up on the phone. The middle portion or central section of the stri is used as an advertising means and the inner end portion is provided with lines for a certain length. This inner portion is cut partly away for the purpose of fitting the strip to directories of various widths.

In order to render the invention entirely clear reference is had to the accompanying drawing in which:

Figure 1 represents in perspective view an opened directory with the place marking and advertising strip therein applied.

Fig- 2, illustrates in plan view, partly turned up, a place marking and advertising strip with print thereon on both sides as indicated on the turned up outer portion.

Similar characters of reference denote like parts in all the figures.

In the drawing, in Fig. 1, a telephone or other directory is represented as an example to which the present invention is applied.

In Fig. l, a represents the cover, 6 the collection of printed sheets bound together and c is the strip of paper combining the place marker and advertising device glued or otherwise attached to the inner margin of a page in the desired location. As shown the strip of paper 0 extends beyond the outer edges of the printed sheets and on this overlapping portion d there is printed the name of a telephone station, in the instance shown Ridgewood is printed on the overlapping margin. The large middle section 6 between the margin cl with the station printed thereon and the inner end portion 7 attached to the inner margin of a page has printed thereon an advertisement. A plurality of such strips is attached in various locations to the directory or reference book and the like as shown in Fig. l, where the overlapping marginal portion of a strip 9 is shown with the name of the telephone station Westchester thereon.

As indicated in Fig. 2, which shows a strip of paper with a telephone station printed on the outer margin and an advertisement in the central section both pages of the strip are utilized for printing thereon the station and the advertisement. The inner end portion 7 of the strip of paper 0 contains the direction Cut off to fit width of page. This inner end of the strip is provided with spaced cutting lines to allow of its use with books of different widths. The provision of an inner end portion f which is rather large renders it possible to print one style and size of paper strips for directories, index and reference books and the like of various widths.

The provision of a combined place marking and advertising device for directories, publications, index and reference books and the like renders it possible to find the desired place in the book without any loss of time because the overlapping margin of the device indicating the station or other desirable information may be touched at once and the book opened in the desired location. The inner end portion of the marking and advertising device, being of rathergreat length permits of using the printed strips for directories and the like of various widths. These combined marking and ad- Vertising strips may be directly bound into the directory and the like when produced. However if desired the combined marking and advertising strips may be glued to the inner margin of such book or directory by the user in such locations as are most required and favorable to his special kind of business. Each individual user then may have such advertisements printed on the middle section of the marking and advertising strip as best suited to his particular line of business.

I claim as my invention:

In a telephon di e ry, i dies nd re erence book and similar publication, a combined place marking and advertising paperstrip composed of an inner end portion pro- Oopies of this patent may be obtained for cutting, to the inner margin of a page in ,dioating a certain place, an overlapplng marginal outer end portion with a direction printed on both sides, and a middle section containing advertising matter on both sides.

FRANK M. STEVENS.

five cents each, by addressing the Commissioner of Patents.

W shinso .2.- 

